Live Mas, Indeed
Alec WeaverMarch 9, 2012 12:57 PM CST
My dearest readers I will tell you, if you do not already know by now, that I am in strong opposition to any form of franchised food. I hate how convenience and price has usurped the need for food to be quality and how commercialization of restaurants has put such a strain on the independent chef. It is abhorrent to hear people say that olive garden serves "good food" and I purposefully choose not to capitalize its name because it is a soulless organization that only cares about profit rather than product. Now you may ask yourself, why would I offer this warning against the heartless swine that is the franchise restaurant? Because I must put aside my biases for a moment to give credit where credit is due. By now you will have heard about the new, diabolical creation that Taco Bell is serving known as the "Dorito Taco Loco" and while it may be news to you, as any one of my friends can tell you, I have known about this for a while and have been waiting anxiously for this day to arrive. Spare me your hipster jokes, shut your mouth and keep reading. This is an excellent idea, one that I'm surprised hasn't been thought of before. But what about the taste? As Official Orange's premiere blogger and culinary information broker I'll tell you this, aside from the grumbly tummy that it gives you the morning after this decadent confection is delicious. I won't even begin to try to describe it for you in detail here because you need to experience it for yourself. But the Dorito taco represents so much more though than the sum of its parts, it represents freedom, youth and wild abandon. It has often been said that a meal is only as good as the love surrounding it. Food has always represented one of the most important and primitive social interactions. How many memories do we have of family meals and late-night diner dashes? On this particular occasion, my friend TJ and I went to taco bell on a whim. Late night, Chili Peppers on the radio, and time with friend without a doubt added to the deliciousness (yes that is a real word) of this particular meal. Even the commercial for the Taco Loco represents these youthful truths. A modern song* provides for a young and vibrant energy as a group of friends in a station wagon take a road trip across the country just to try these tacos. Afterward the text on the screen encourages us to "Live More". I swear that Taco Bell's Ad division tailored this commercial and the product it advertises specifically for people like me who love the three most important "F's" in life: food, friends and freedom.
* (Finale by Funeral Party it's a great song, check it out.)